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Intelligence • Insights • Defence

Socio-political intelligence for decision-makers

We map digital communities, extract and track narratives at scale, conduct targeted OSINT, and build AI-augmented data pipelines.

The result: clear market intelligence, calibrated influence strategies, actionable positioning, and the exposure of inauthentic operations.

Our unified approach serves three distinct domains, applying the same rigorous methodology to deliver specialized outcomes for each sector.

Our Divisions

Our unified approach to socio-political intelligence serves three distinct domains. We apply the same rigorous methodology—digital segmentation, narrative mapping, tracking, OSINT, and AI pipelines—to deliver specialized outcomes for each sector.

murmurInsights

Strategic Intelligence for Brand Success

Navigate competitive landscapes, understand consumer segments, and build authentic brand positioning through data-driven insights into market dynamics and audience behavior.

Key Capabilities

Consumer Segmentation
Brand Narrative Intelligence
Real-time Brand Monitoring
Market Intelligence
murmurIntelligence

Socio-Political Intelligence for Decision-Makers

Understand political landscapes, social movements, and information environments to inform strategic decisions in complex socio-political contexts.

Key Capabilities

Political Segmentation
Narrative Intelligence
Election & Campaign Monitoring
Political OSINT
murmurDefence

Hybrid Warfare Intelligence & Countermeasures

Detect, analyse, and counter hybrid warfare tactics including disinformation campaigns, influence operations, and information warfare targeting democratic institutions.

Key Capabilities

Threat Actor Mapping
Information Warfare Analysis
Hybrid Threat Monitoring
Counter-Intelligence OSINT

Services

Digital Segmentation

Segment digital audiences using social network mapping to identify communities, bridges, and influence pathways.

Key Features

Community detection and labelling
Cross-platform constituency maps
Influence path and bridge-node analysis
Segment profiles and activation routes

Narrative Mapping

Understand what is said online via a multi-tier narrative extraction pipeline combining NLP, clustering, and expert review.

Key Features

Narrative taxonomy and themes
Entity and claim linking
Source lineage and provenance
Evidence notebooks for auditability

Narrative Tracking

Track priority narratives across platforms using AI-assisted classification and large-scale monitoring.

Key Features

Real-time alerts and thresholds
Volume, velocity, and valence trends
Platform and geography breakdowns
Actor and amplification detection

OSINT Services

Targeted open-source intelligence collection, validation, and synthesis to support investigations and decision-making.

Key Features

Source discovery and monitoring
Geo/chrono-location and media forensics
Cross-source verification
Threat surface scans

Document-to-AI Pipelines

Transform unstructured domain data into bespoke AI engines using modern agentic and RAG architectures for targeted intelligence applications.

Key Features

Investigation desks bringing full power of LLMs to investigative reporting
Smart knowledge management for sales teams
AI-powered internal documentation systems
Domain-focused AI models with structured extraction
Multi-output deployment: dashboards, chatbots, search augmentation

Outcomes

Market Intelligence

Combine segmentation and narrative analysis to identify opportunities, risks, and positioning.

Key Features

Segment–narrative matrices
White-space and risk analysis
Opportunity briefs and decision-ready dashboards

Influence Market Recalibration

Quantify authenticity and re-weight influence metrics to select partners and channels that matter.

Key Features

Authenticity and integration scoring
Influence re-weighting model
Partner/channel recommendations
Impact simulation

Positioning & Messaging Bedrock

Evidence base for clear positioning, message frames, and competitor intelligence.

Key Features

Message frames by segment
Creative guardrails and do-not-amplify lists
Competitor narrative maps and battlecards

Counter–Influence Operations

Detect and document inauthentic operations that erode information integrity.

Key Features

TTPs and pattern signatures
Actor network maps and timelines
Dossier-ready exports and briefing packs

Explore Murmur Intelligence

Contact us to discuss how our analysis can support your objectives.

Collaborating with media, think tanks, and organizations worldwide