About
One Methodology, Three Applications
Our unified approach to socio-political intelligence serves three distinct domains through five core capabilities: Digital Segmentation, Narrative Mapping, Narrative Tracking, OSINT Services, and Document-to-AI Pipelines.
Insights
Strategic intelligence for brand success. Navigate competitive landscapes, understand consumer segments, and build authentic brand positioning through data-driven market insights.
Intelligence
Socio-political intelligence for decision-makers. Understand political landscapes, social movements, and information environments in complex socio-political contexts.
Defence
Hybrid warfare intelligence and countermeasures. Detect, analyse, and counter disinformation campaigns, influence operations, and information warfare targeting democratic institutions.
The Minds Behind Murmur
Dr. Aldu Cornelissen
CO-FOUNDER | PHD | TECHNICAL LEAD
Builds the tools to extract insights from the digital square. Published researcher in political science and social media analysis. Visiting lecturer on disinformation and intelligence tradecraft.
Kyle Findlay
CO-FOUNDER | DATA SCIENCE VETERAN
Led a data science team in Kantar's Global Innovations group, building AI products for Fortune 500s. Pioneer in mapping Twitter interaction networks. Published researcher on market dynamics and social issues affecting democracy.
Pavel Hacker
STRATEGIC ADVISOR | DIGITAL MARKETING VETERAN
Having worked in digital marketing since 2001, Pavel was actively spotting online trends and their impact on society. Co-founded and exited a digital marketing agency in Bangkok, Thailand. Visiting lecturer on disinformation and global digital marketing since 2010.
The Convergence Principle
The boundaries between politics and branding have dissolved. What we're witnessing is not separate domains, but a unified field of influence and perception.
"It's All Politics"
Every brand operates within political ecosystems. Consumer sentiment is shaped by ideological currents. Market positioning requires understanding power structures. Brand crises follow the same patterns as political scandals. Success demands navigating coalitions, managing narratives, and building authentic constituencies— the fundamental mechanics of political influence.
"It's All Brand-Building"
Political movements are brands seeking market share in the attention economy. Voter segments behave like consumer demographics. Campaign messaging follows brand positioning principles. Electoral success requires the same fundamentals as commercial success: authentic differentiation, consistent narrative, and deep audience understanding.
This convergence is why traditional approaches fail. Brand agencies miss the political dimensions of consumer behaviour. Political consultants ignore brand-building fundamentals. We see both simultaneously.
Why the Digital Town Square
Not Representative, But Revelatory
We don't analyze digital discourse because it mirrors the general population—it doesn't. We focus on the digital town square because it reveals what matters: positions, allegiances, narrative dynamics, and the mechanisms of influence.
Online spaces expose power structures, amplification networks, and coordination patterns that remain hidden in traditional research. Most importantly, you can't hide the funny business for long—inauthentic operations leave digital fingerprints.
Pragmatic Intelligence
We look for what moves the needle, not what makes nice stories. Our analysis cuts through feel-good campaigns and superficial gotchas to identify the forces that actually shape outcomes.
"The digital square doesn't lie about power—it reveals who has it, how they use it, and where the real battles are fought."
Positions
Track how stakeholders position themselves on issues, revealing true priorities and strategic intent beyond public statements.
Allegiances
Map coalition dynamics and loyalty patterns that determine how influence flows and where pressure points exist.
Narrative Dynamics
Understand how stories spread, mutate, and compete for attention—the fundamental currency of modern influence.
How We Deliver Intelligence
Data Collection & Network Mapping
We begin by mapping the digital landscape, identifying key influencers, communities, and information pathways using advanced social network analysis.
Narrative Extraction & Classification
Our AI-powered pipelines extract and classify narratives, tracking how stories evolve, spread, and compete for attention across digital spaces.
Intelligence Synthesis & Analysis
Expert analysts combine automated insights with domain knowledge to produce actionable intelligence briefings and strategic recommendations.
Delivery & Monitoring
We deliver intelligence through interactive dashboards, detailed reports, and real-time alerts, with continuous monitoring for emerging threats.
Our Core Capabilities
Digital Segmentation
Map digital communities and influence pathways using social network analysis. Identify authentic voices, bridges between communities, and activation routes.
Narrative Mapping
Extract and understand discourse through multi-tier narrative pipelines combining NLP, clustering, and expert analysis for comprehensive narrative intelligence.
Narrative Tracking
Monitor priority narratives across platforms using AI-assisted classification and large-scale tracking with real-time alerts and trend analysis.
OSINT Services
Targeted open-source intelligence collection, validation, and synthesis to support investigations, decision-making, and strategic planning.
AI Data Pipelines
Design and build bespoke AI-augmented intelligence pipelines from data ingestion to reporting, with full governance and observability.
Classic Social Listening
Integrate with established platforms (Brandwatch, Talkwalker, Meltwater) for comprehensive social media monitoring and traditional analytics.
Why Choose Murmur?
We See What Others Miss
Traditional analytics show you bar charts. We show you power structures. Our network-based approach reveals the hidden architecture of online influence.
Battle-Tested Methods
Our techniques have uncovered covert propaganda networks, predicted viral misinformation, and protected election integrity. If it works against state actors, it works for your brand.
Academic Depth, Business Speed
PhD-level analysis delivered at startup pace. We combine scholarly rigor with practical execution, ensuring insights that are both profound and actionable.
Not Just Another Dashboard
We deliver intelligence briefings, not just metrics. Interactive network maps, threat assessments, and strategic recommendations—tools that enable decision-making, not just observation.
Frequently Asked Questions
What is Murmur Intelligence?
How is Murmur different from social listening tools?
What can Murmur Intelligence reveal?
Why does Murmur analyze digital discourse?
What's the Convergence Principle?
How quickly can Murmur deploy intelligence?
Where is Murmur Intelligence located?
Ready for Real Intelligence?
Stop guessing. Start knowing. Let's decode your digital landscape together.
Global Presence
Strategic positioning across two continents to serve clients worldwide with local expertise and global reach.
Primary research hub, strategic oversight, and gateway to African markets
European client services and Central European expertise